Salesforce EEB101 : Salesforce Email Essentials (EEB101) Exam

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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. When the number of subscribers exceeds one million records, which data model is preferred?

A) Lists
B) Data Filters
C) Data Extensions
D) Groups

2. What are some of the acquisition method for allowing subscribers to opt-in to receiving email? (Choose 3)

A) Sales associate request during check out.
B) Drip campaigns
C) Paid Mobile Ads
D) Authenticate email
E) Capture from Facebook

3. Consumers like email marketing because it lets brands communicate to them as individuals with real-time offers that they want to receive. Identify the elements that make an email message effective. (Choose 4)

A) Optimize for Mobile
B) Sharing isn't just for social networks
C) Personalize email whenever possible
D) Send e-mail often to your customers
E) Data should always be relevant
F) Include your physical mailing address.

4. A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?

A) Predictive Email
B) Scheduled Email Sends
C) Automation Studio
D) Journey Builder

5. The Northern Trail Outfitters product clearance sale email contains many items with similar product URLS.
Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?

A) Link Conversion Tracking
B) Link Tracking Alias
C) Link Tooltip
D) Link Help Text

Solutions: