PDF Version DemoSalesforce Pardot for Digital Marketers PDT-101 Exam
Salesforce Pardot for Digital Marketers PDT-101 Exam is related to Salesforce Certified Pardot Specialist Certification. This exam measures the Candidate knowledge and ability in how to effectively design, build, implement Marketing Workflows and Pardot-Generated Report to make Data-driven decisions. Digital Marketers, Email Marketers, and IT Managers usually hold or pursue this certification and you can expect the same job role after completion of this certification.
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The benefit in Obtaining the PDT-101 Exam Certification
- A candidate might have incredible IT skills. Employers that do the hiring need to make decisions based on limited information and as it always. When they view the official Salesforce Certified Pardot Specialist certification, they can be guaranteed that a candidate has achieved a certain level of competence.
- After completing the Salesforce Certified Pardot Specialist certification Candidate becomes a solid, well-rounded Salesforce Certified Pardot Specialist.
- When an organization hiring or promotion an employee, then the decision is made by human resources. Now while Candidate may have an IT background, they do their decisions in a way that takes into record many different factors. One thing is candidates have formal credentials, such as the Community Cloud Consultant.
- If the Candidate has the desire to move up to a higher-paying position in an organization. This certification will help as always.
Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
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What is the duration of the PDT-101 Exam
- Passing Score: 67%
- Length of Examination: 90 minutes
- Number of Questions: 60
- Format: Multiple choices, multiple answers
Salesforce PDT-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Analytics | 10% | - Pardot campaign and ROI reporting - Visitor and prospect activity reports - Integration with Salesforce reports |
| Email Marketing and Content | 15% | - Dynamic content and A/B testing - Email templates and personalization tags - Email performance reporting - Email deliverability and compliance |
| Automation and Lead Nurturing | 25% | - Form handlers and landing pages - Automation rules and completion actions - Engagement programs and drip campaigns - Page actions and custom redirects |
| Pardot Administration and Overview | 15% | - Email domains and authentication - Pardot account setup and navigation - User management, roles, and security - Recycle bin and data governance |
| Prospect and List Management | 15% | - Static, dynamic, and test lists - Scoring and grading models - Segmentation rules and filters - Prospect records and visitor tracking |
| Salesforce Integration | 20% | - Custom field mapping and sync rules - Bi-directional data synchronization - Pardot-Salesforce connector configuration - Campaign and lead/contact sync |
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