Adobe AD0-E560 : Adobe Marketo Engage Architect Master

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Adobe Marketo Engage Architect Master Sample Questions:

1. An Adobe Marketo Engage Architect starts their first day at their new job managing the Marketo Engage instance. When inspecting the instance, they notice that the sync to Salesforce was unusually slow and takes several hours to populate Salesforce campaign membership from Marketo Engage programs. Upon closer inspection, several errors occurred under the notifications of syncs timing out or hitting the concurrent limit.
Which three actions can the architect take to help diagnose and address the problem around sync to Salesforce issues?

A) Limit the number of records being synced by pausing all active campaigns.
B) Go to admin and view the CRM notification errors
Count the number of custom CRM fields
Increase the time between CRM and Marketo syncs
C) Create a smart list to identify Marketo Engage records that have an empty CRM type Review the field management mapping Check the permission in the CRM for the Marketo sync user profile
D) Use campaign inspector to determine the number of sync to CRM flow steps Check the permissions in the CRM for the Marketo sync user profile Check the permissions in the CRM for the Marketo sync user profile

2. Which steps should be prioritized to improve workflow performance in Marketo? (Choose two)

A) Increase the number of batch campaigns
B) Replace static lists with Smart Lists
C) Schedule campaigns during non-peak hours
D) Reduce the number of triggers in workflows

3. What is the best practice to avoid workflow redundancies in Marketo?

A) Automating all batch campaigns
B) Using static lists for all segmentation
C) Regularly auditing workflow logic
D) Consolidating workflows into one global campaign

4. What is the impact of negative scoring in lead scoring models?

A) Automatically removes unqualified leads
B) Prioritizes leads with higher scores
C) Speeds up sales follow-up processes
D) Improves lead qualification accuracy

5. When implementing a modified process in Adobe Marketo Engage, what are the key considerations for assessing its impact on marketing operations, implementing effective change management strategies, and ensuring proper enablement for users to adapt to the updated workflows?

A) Conduct basic discovery workshops, implement changes without informing stakeholders, and assume users will effortlessly adapt without any need for enablement or communication
B) Ignore impact assessment, implement changes without informing stakeholders, and assume users will naturally adapt without any enablement measures
C) Assess the impact on key metrics, hold a meeting to communicate changes to stakeholders, and conduct comprehensive training sessions
D) Concentrate on the impact assessment, email changes to stakeholders, and provide multiple training sessions

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