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Salesforce AP-215 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing Intelligence Platform Fundamentals | - Administration and Security
|
| Data Visualization and Dashboards | - Filters and Drill-Downs
|
| Data Integration and Configuration | - Data Mapping
|
| Data Harmonization and Data Model | - Parent-Child Data Streams
|
| Reports and Activation | - Report Types
|
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
1. Which three entities and/or functions can be used in an expression when building a calculated dimension?
A) The EXTRACT function
B) The VLOOKUP function
C) Mapped dimensions
D) Mapped measurements
E) Calculated dimensions
2. Ina workspace that contains one hundred data streams and a lot of data, what is the biggest downside of using calculated dimensions?
A) Ease of maintenance
B) Performance
C) Ease of setup
D) Scalability
3. An implementation engineer is requested to create the harmonization field - Magician This field should come from multiple Twitter Ads data streams, and should follow the below logic:
Using the Harmonization Center, the engineer created a single Pattern for Campaign Name. What other action should the engineer take to meet the requirements?
A) Create a second Pattern for Media Buy Name and add a validation list (with the two values) for the final Harmonized Dimension.
B) Create a second Pattern for Media Buy Name and apply a Classification Rule (with the two values) for the final Harmonized Dimension
C) Create a second Pattern for Media Buy Name
D) Create a second Pattern for Media Buy Name and apply two Classification Rules (one for 'Messi' and another for Ronaldo') for the final Harmonized Dimension.
4. A client's data consists of three data streams as follows:
Data Stream A:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
Assuming the data was ingested properly and the Parent Child was created correctly according to the client's requirements, what is the total Impressions value for Campaign Key 'CK_3'?
A) 150
B) 300
C) 100
D) N-A
5. Your client has provided sample files of their data from the following data sources:
Google Campaign Manager
Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360
Which action(s) are needed to take place in order to meet the client's requirement and set Google DV360 as the source of truth for Cost?
A) Unmap 'Cost' in Google DV360
B) Set Update Attributes and Hierarchies' as the Data updates Permissions for Google DV360
C) Unmap 'Cost' in Google Campaign Manager
D) Set 'Inherit Attributes and Hierarchies' as the Data updates Permissions for Google DV360
Solutions:
| Question # 1 Answer: A,C,D | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: C |


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