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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?
A) Parameter Management
B) Reply Mail Management
C) Publication Lists
2. A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO businessunit.
Where should the Internal look to find this Information?
A) Content Builder > Recent Sends
B) Automation Studio > Activities
C) Email Studio > Overview
3. A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?
A) Configure Content Blocks to only be usable within approved templates.
B) Configure restrictions within a Content Area for approval block types
C) Under user permissions, select limited template access.
4. A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis.
The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?
A) Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.
B) Use Journey Builder Recurring Entry Source,Messaging, and Flow Control Activities
C) Use Automation Studio Filtering, Messaging, and wait activities.
5. Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?
A) Include a Verification activity between each step of an automation.
B) Add each Send Email activity to different steps in an automation.
C) Add each Send Email activity to a single step in an automation.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: B |
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