IBM 00M-645 : IBM Cognos Business Intelligence Sales Mastery Test v2

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IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. The analysis capability of IBM Cognos BI is geared toward helping organizations answer which key question?

A) How are we doing?
B) What are our competitors doing?
C) What should we be doing?
D) Why is our business on or off track?

2. According to studies by IBM and Gartner, what do CIOs list as their number one concern?

A) Mobility solutions
B) Business analytics
C) Compliance
D) Risk management

3. Which type of analysis in IBM Cognos BI is sufficient for most users and should be introduced into every deal to sell more seats?

A) Analytical reporting and drilling
B) Scenario modeling
C) Slice-and-dice and trending
D) Statistics and predictive analytics

4. What is NOT a specific need that marketing teams have for IBM Cognos BI?

A) To analyze and allocate marketing resources across channels.
B) To know the effectiveness of their campaigns.
C) To gain visibility into the sales pipeline on opportunities created through demand generation.
D) To design and automate demand generation campaigns.

5. What is the purpose of scorecarding in IBM Cognos BI?

A) To identify the impacts of scenarios across different areas of the business.
B) To enable collaboration between users and communities.
C) To provide guided exploration across multiple dimensions of information.
D) To compare metric values to a benchmark or target.

Solutions: