Oracle 1Z1-1031 : Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials

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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?

A) Ping API
B) Taxonomy API
C) Pixel URL API
D) Audiences API
E) User Data API

2. What is the definition of a regex pixel?

A) It is a pixel used for ID swapping.
B) It is a pixel for transmitting audience data out in real time at the time of page load.
C) It is used for DCO campaigns.
D) It is a javascript tag used for sending user level category information back to the browser.
E) It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.

3. A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

A) Use Taxonomy Management in the Partner User Interface.
B) Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
C) Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.
D) Submit Taxonomy Maintenance requests to My Oracle Support.

4. What is the reason to use batch versus real-time SDT?

A) If you want user data sent without authentication
B) If you want user data transferred directly to your server
C) If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
D) If you want to receive user data as it is collected on users via HTTP POST or GET requests

5. In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A) Audience Creation Specialist
B) Media Execution
C) Data Analyst
D) Executive Sponsor
E) Program Manager
F) Web Developer

Solutions: