Facebook 600-101 : Facebook Certified Community Manager

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Facebook Certified Community Manager Sample Questions:

1. A community for social media experts wants to encourage engagement and growth. To do this, they want to offer more unique opportunities to meet and connect online.
They would like to produce regular sessions where influencers share their expertise.
What can the community manager do to meet this goal?

A) Host live video Q&A sessions in the group where the influencers host the session
B) Share exclusive access to the influencers Page and content for members
C) Post content customized by the influencers into the group and boost the posts
D) Host a Q&A on Instagram Stories where members can submit questions to influencers

2. A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.
However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.
Which critical piece of information does the community manager need to make this decision?

A) How much engagement each platform gets
B) How much time the trainer spends on each platform
C) How much the trainer enjoys using each platform
D) How many current clients found the trainer on each platform

3. A community manager for an influencer is focused on thought leadership and well-being.
The influencer has the following assets:
A Facebook Page with 500,000 followers
A Facebook group with 30,000 members
An Instagram account with 200,000 followers
The community manager needs to evaluate possible revenue streams.
Which three approaches should the community manager recommend? (Choose 3)

A) Comment publicly on sponsor accounts to propose a partnership
B) Set up a Page button to increase online sales on the influencer's website
C) Organize affordable community meetups to attend a live show of the influencer
D) Implement a fee for members who post more than once per week
E) Position the influencer as a thought leader and charge speaking fees

4. A community manager needs to develop a leadership team to manage content for a community in which members share private information.
Historically, two visible members led this community, and community members are resistant to a larger leadership team.
The expanded leadership team must lead with a consistent voice and maintain an inclusive environment.
How can the community manager achieve these requirements?

A) Highlight the leadership team with photos, announcements and by tagging them regularly.
B) Create an admin team profile for all team members to use when they make an official team action.
C) Create a team page for official communications and encourage the admin team to use their personal profiles.
D) Task specific admin team members to enforce rules, and assign others to maintain an inclusive environment.

5. An online book club has a strict policy regarding self-promotion in the group. Community members are encouraged to share content about their favorite books or an upcoming release from an author, but they cannot promote their own work.
A new member joins the group and immediately posts a link to buy a book that he wrote. Upon seeing this post, several other group members comment with links to their websites to promote their work. The community manager wants to reinforce the group rules to the members.
Which two actions should the community manager take? (Choose 2)

A) Delete the post and use the Give Feedback feature.
B) Repost the group guidelines regarding self-promotion.
C) Reply to the post and explain that this behavior is not allowed.
D) Remove the member who created the post from the group.

Solutions: