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Adobe AD0-E212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Segmentation and Calculated Metrics | 19% | - Create and configure basic segments following best practices - Share segments across the organization - Apply segments to projects and components - Build and use calculated and segmented metrics |
| Topic 2: General Tool Knowledge and Troubleshooting | 9% | - Basic troubleshooting and tool navigation - Understand dimensions, props, evars and events - Export data from Adobe Analytics |
| Topic 3: Reporting and Dashboarding for Projects | 38% | - Schedule, share and manage projects for users/groups - Choose appropriate visualizations for different scenarios - Create and customize visualizations and reports - Compare and use Fallout and Flow visualizations - Report on marketing campaign performance - Combine dimensions, metrics, date ranges and segments |
| Topic 4: Business Analysis | 34% | - Use Solution Design Reference to understand available data - Understand conversion funnels and business analysis concepts - Analyze data to answer business questions - Interpret report data, draw conclusions, identify anomalies - Identify appropriate reporting strategy based on business needs |
Adobe Analytics Business Practitioner Professional Sample Questions:
1. Calculated metrics are typically used to _______.
A) store raw data
B) enhance existing metrics
C) segment user groups
D) decrease data transparency
2. In the context of dashboarding, which visualization would be most appropriate for reporting cumulative sales over a fiscal quarter?
A) Histogram
B) Scatter plot
C) Line graph
D) Pie chart
3. Basic segments should be configured to reflect _______.
A) complex mathematical models
B) data from external sources
C) specific user behaviors
D) general trends only
4. How does identifying a conversion funnel help in business analysis?
A) It predicts the future value of the company.
B) It aids in determining stock levels.
C) It identifies critical touchpoints in customer interaction.
D) It delineates potential areas for automation.
5. Sharing segments within an organization promotes _______.
A) competitive analysis
B) data redundancy
C) data loss
D) knowledge sharing
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: D |
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