Adobe AD0-E608 : Adobe Customer Journey Analytics Business Practitioner Professional

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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. In order to perform a non-time based calculated Cohort Analysis report, which Cohort inclusion setting criteria should you select?
Response:

A) Rolling Calculation
B) Custom Dimension Cohort
C) Latency Table
D) Conversion Metric Cohort

2. The marketing team of an insurance business wants to review their weekly performance every Monday. They need a workspace project with data for past week from Monday to Sunday for reporting.
As a CJA Business Practitioner, how will you create a custom calendar date range to address this requirement, considering the week starts from Sunday as per default data view calendar settings?
Response:

A) Select a custom range and manually adjust the start and end dates every week
B) In the calendar control select 'Last 7 days' from the Preset dropdown and then uncheck 'Use rolling dates' option with rolling weekly value
C) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' minus 6 days and End as 'Start of current week' plus 1 day
D) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' plus 1 day and End as 'Start of current week' plus 8 days

3. What is the most accurate definition of the "Approve" feature in the date range manager?
Response:

A) It locks the date range for editing by all users.
B) It allows non-admin users to access the date range.
C) It makes the date range editable for non-admin users.
D) It informs users that the date ranges are "official."

4. Which filters ensure that only relevant customer actions are included in a report?
(Select two.)
Response:

A) Profile Segment Filters
B) API Query Filters
C) Event Trigger Filters
D) Metric Filters

5. Your marketing team requested a report showing customer purchases broken down by product categories over the last 12 months. After generating the report, you notice that the totals for some months are missing. Upon investigation, you discover that the date range filter was incorrectly set to the last 6 months. What should you do next?
Response:

A) Update the date range filter to include the last 12 months.
B) Enable dynamic date ranges in the report.
C) Create a new calculated metric for monthly purchases.
D) Reassign the report to a different campaign.

Solutions: