Adobe AD0-E608 : Adobe Customer Journey Analytics Business Practitioner Professional

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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. A customer visits a website from a paid social campaign on March 13th. On April 18th, the same customer visits the site again after using a search engine to find the website and adds some items to their cart. The customer finally completes their purchase on April 20th after clicking a paid search add to get to the website.
When an analyst looks at channel attribution for this order, they see organic search and paid search both getting credit for the order. They are using an Inverse-J attribution model with a 30-day lookback window.
Why are only paid search and organic search getting credit for the order?
Response:

A) The attribution model gives more credit to later touches
B) The lookback window for the orders is too short
C) The attribution model prioritizes paid channels over organic
D) The attribution model gives more credit to early touches

2. An analyst works at a company that sells both direct to customer (D2C) and business to business (B2B). They have been asked to perform an analysis on the effectiveness of a new social campaign on the company's D2C sales. There are several data views from which they can choose to perform their analysis, each one based on a different connection and person ID.
Which data view should they use?
Response:

A) A data view from a connection based on personal email address.
B) A data view from a connection based on work email address.
C) A data view from a connection based on social network handle.
D) A data view from a connection based on phone number.

3. At Company A, you are directed to reorganize projects and use subfolders to further group associated Workspaces. What is the maximum number of subfolder levels in a single folder within Customer Journey Analytics Projects folder management system?
Response:

A) 10 subfolders
B) 5 subfolders
C) 100 subfolders
D) 50 subfolders

4. Which filters help create customer segments for targeted marketing campaigns?
(Select two.)
Response:

A) Identity Filters
B) Event Filters
C) Campaign Rules
D) Metric Filters

5. When you drag a Histogram visualization into your report, you notice that the first bar is quite large, but the other items have no value. Given the settings displayed in the image, what can you do to try to improve the visualization?

Response:

A) Change the Counting Method to Metric.
B) Select the Limit max items radio button.
C) Change the Counting Method to Session.
D) Change the Starting Bucket to 1.

Solutions: