Microsoft MB-220 : Microsoft Dynamics 365 Marketing Functional Consultant

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The Microsoft MB-220 exam covers the following topics:

• Configure Dynamics 365 Customer Voice (10-15%)

  The skills tested within this subject area are creating surveys; managing survey responses; and reviewing, testing, and publishing surveys.

• Manage Segments and Lists (5-10%)

  Within this subject area, the candidates are tested based on their ability to perform the following tasks: determining a segment type; creating market segments; customizing dynamic segments with the help of a Designer; defining usage scenarios for subscription lists; creating a subscription list; adding a subscription list to a form.

• Manage Customer Journeys (10-15%)

  The skills included in this topic are configuring the required options for publishing journeys; checking customer journeys for errors; publishing a customer journey; determining content types necessary for a customer journey; creating a customer journey with the help of a template; implementing actions & targets; implementing flow control for the customer journey.

• Create & Manage Marketing Pages and Forms (10-15%)

  This topic includes the students’ skills in defining the relevant marketing form; identifying form requirements & limitations; creating a marketing form with the help of a template; creating landing pages & forms; etc.

• Manage Webinars & Events (5-10%)

  This domain includes creating an event team; setting up sessions (external & internal tracks; setting up speakers; customizing webinar options; creating & handling; event forms; handling registration, speakers, waitlists; creating event banners, invitations, social media posts; registering and checking in attendees.

• Manage Leads, Contacts, & Accounts (10-15%)

  Answering the questions from this section, the learners need to be able to create leads; synchronize leads from LinkedIn; create & handle accounts; manage activities; create & handle contacts.

• Configure Marketing Applications (20-25%)

  The first domain includes such subtopics as configuring organization and management settings; configuring marketing settings; configuring event settings; managing insights.

• Create & Manage Marketing Emails (5-10%)

  The skills tested within this area include creating and managing email messages, for example, creating an email message with the help of a template; defining mandatory fields for email messages; adding dynamic content to email messages, and so on.

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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Microsoft MB-220 Exam Syllabus Topics: