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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Automation and Journeys | - Automation Studio workflows - Journey Builder fundamentals |
| Tracking and Reporting | - Email tracking and performance metrics - Campaign reporting and insights |
| Data Management | - Data Extensions and data modeling concepts - Import methods and data hygiene |
| Subscriber Engagement and Segmentation | - Preference management and unsubscribes - Segmentation techniques |
| Email Marketing Fundamentals | - Email content creation with Content Builder - Subscriber and list management - Email send types and delivery basics |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Question 1
A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?
A. Copy the filtered data extension and add additional filter criteria.
B. Copy the data filter and build a new data extension with additional filter criteria.
C. Use the Split option to temporarily add additional filter criteria.
Question 2
A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?
A. Subject and Preheader Validation
B. Subscriber Preview and test Send
C. Content Detective
Question 3
A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.
Which Preview $ Test Content Personalization option should be used?
A. Based on Recipient test Data Extension
B. Based on Subscriber Preview List or Data Extension
C. Based on Preview
Question 4
The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?
A. SQL Query, Data Extract, File Transfer
B. SQL Query, Filter, Data Extract
C. Filter, Data Extract, File Transfer
Question 5
Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?
A. Journey Builder - Journey History
B. Datorama Reports - Journey Performance
C. Reports - Journey Engagement
Solutions:
| Question 1 Answer: A | Question 2 Answer: C | Question 3 Answer: B | Question 4 Answer: A | Question 5 Answer: B |
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