Salesforce EEB-101 : Essentials for Marketing Cloud Email Marketers

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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question #1
A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?

A. A nightly automation with a filter activity
B. An approval process for sending
C. A verification step In the send automation

Question #2
A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?

A. Einstein Approval Workflow
B. Content Builder Approval Workflow
C. Subscriber Preview

Question #3
Northern TrailOutfitters is spending daily batch files of customer data to Marketing Cloud via file drops.
When the Automation runs, the files are often empty and data points are not available for processing.
Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?

A. Verification Activity
B. Wait Activity
C. Skip Automation

Question #4
A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?

A. Select an automation to populate the Entry Source Data Extension.
B. Schedule and activate Triggered Sends for the messages in the journey.
C. Select the Recurring schedule type for the entry source in Journey Builder.

Question #5
Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.
What should be used to achieve this?

A. Ingest API
B. Import Wizard
C. Import Activity

Solutions: